Google Analytics is arguably one of the most useful and efficient tools for website analytics. Let’s take a look at 35 of the valuable data-driven insight Google Analytics offers and how you can make use of it to enhance your SEO and marketing.
What is Google Analytics?
Google Analytics is a web analytics tool created to collect the data of users. It organizes the data into easily-read reports through a custom-designed dashboard.
What is a Metric Within Google Analytics?
For Google Analytics, a metric is a specific, quantifiable element of information. Metrics are often presented in numbers or in ratios.
The most commonly used Google Analytics metrics include page views per session the number of screen visits, the bounce rate and the time spent on the page.
Different Kinds of Google Analytics Insights
Insight 1: Active Users on the Site
This measure shows how many users are active visiting your website in real-time. It is also a good measurement to verify that you’ve setup Google Analytics correctly on your website.
Insight 2:The Top Pages in Activity
Utilize this metric to monitor the most popular pages on your site in real-time. If you’ve published a brand new blog post and been pushing it out through the channels you use to market it, this indicator will tell you if the new blog post is receiving any visitors.
Insight 3: Goal Conversions
The Goal conversions metric lets you monitor the number of conversions that occur on your site. It is also possible to utilize this report to look over the forms, buttons, or transactions that are used to make an conversion.
You’ll need to establish your goals within Google Analytics first before you have access to this information. When a user completes specific task, Google counts it as an achievement towards your objective.
You may also utilize this metric to determine if your website is able to properly track conversions. Be aware that this metric only is used to track conversions made within the last 30 minutes.
Insight 4: Age of Audience
This is typically used to determine or narrow the target market. Check this metric for the age range of visitors to your website.
Insight 5: Audience Gender
Similar to the one above similar to the above, this metric is excellent to understand your demographics of users. You can combine this with other indicators to determine if the target audience is responding to your advertising campaign.
Insight 6: Geographic Audience Place
This graph tracks the location of the users who visit your website. It will also show which language the user is using to browse your site.
This kind of metric is useful for international marketers campaigns, who wish to better know their reach.
Depending on the volume of users who are international You may have to think about a different site in a different language.
Insight 7: New and Old Returning Visitors
This chart can easily segment your total visitors into returning or new visitors. New visitors are those who have never been to your website prior to. Returning visitors are people who have visited your site more than once during the last two years.
A surge of visitors could signal the success of a promotional campaign and a rise in awareness of the brand.
Returning customers can give you more information about your most popular web pages and valuable content that you can reuse, or even the most compelling product you can draw attention to. It is also possible to make sure that returning customers are rewarded by offering loyalty points or an appealing CTA.
Insight 8: Desktop vs. Mobile
This graph categorizes visitors according to device. The chart compares desktop and mobile users to see how your visitors use your site.
If your campaign is aimed at either of the two the other, this measurement can aid in tracking its success.
Insight 9: Users Flow
This metric reveals the user’s journey on your site. You’ll be able see which sites lead visitors to your site, and which websites they went to when they left your website.
Insight 11: The Top Acquisition Channels
It’s arguably the most crucial metric for acquisition. This will show your site’s most efficient traffic sources as well as the campaigns that are effective and where the bulk of your company’s revenue is coming from.
Insights 12: The New Users
This measurement will reveal the amount of new visitors to your site. If you’re starting an entirely new campaign in order to gain new signups and visitors it’s the measurement you must concentrate on.
Insight 13: Landing Pages
If you’re operating PPC advertising, this measurement will help you determine the effectiveness of your ads as well as their landing pages. If an article on your blog or web page suddenly gets popular and you want examine their performance using this chart.
Insight 14: Sessions
A session is a period of time — typically 30 minutes. This widget monitors how many times an individual user has had on your site. One user may have several sessions.
Insights 15: Session through Social Referrals
What number of sessions were created by a social network, like Facebook and Instagram? This widget is your best choice to monitor the social media traffic and the results of a campaign.
Analysis 16: Monitor Campaigns using UTM Tracking
Urchin Monitoring Modules (UTM) can be described as distinct URLs which track the success of particular marketing campaigns.
Insight 17: The Average Duration of Sessions
This measure averages the duration of your visitor’s session. It’s an excellent measure to compare various marketing channels and campaigns.
Insight 18: Bounce Rate
It is the percent of visits to a single page or sessions in which the user was not interacting with the website. The high bounce rates mean that visitors quit your site in a short time.
If your website has large bounce rate, it’s time to devise a plan to keep visitors on your site for longer.
Insight 19: Content on Site Metrics
This lets you know the pages of your site that people interact on the highest. It will show you the pages that are most popular and which contents are attracting attention.
Insight 20: Behavior Flow
The measure of user flow measures the amount of users from various locations. But, Behavior Flow shows what the user does once they are on your website. It will show you the order in which pages are that are visited, as well as the amount of time spent on each page.
Do they navigate through internal links to other sites? Are they following a logic sequence of looking around before adding to cart, and then checking out?
Insight 21: Exit Pages
This lets you know which page users have left your website. This widget can help you find out if there’s a particular problem with your page, such as a weak call-to-action or broken links.
Insight 22: Averaging Page Load Times
This is a good metric to use for Core Web Vitals, as page load speeds are one of the most important factors in Google’s page rank.
Problems that affect page loading speeds could be caused by a slow server and image compression, lazy loading, or even a layout shift.
Insight: 23 Goal Achievements
You can create goals for your website. The completion of these goals by customers will be returned to you. This could include filling out an application or watching a video or purchasing a product.
Insight 23: Goal Completed
It is possible to set goals for your website. If these goals are met, customers will be returned to you. This could include filling out an application or watching a film or purchasing a product.
Insight 24: Goal Conversion Rate
Similar to the previous metric, it gives you an amount of goals accomplished by people who visit your site.
Insight 25: Reverse Goal Line
In addition, if you follow the steps from the previous point, you can follow the route they followed to reach their goals to those who accomplished the objectives.
This allows you to keep track of the user’s journey and you can spot spots in the process to help enhance your message and boost the rate of conversion.
Insight 26: Averaging Ecommerce Purchase Value
This data will show you the average amount per transaction on your site. It can be a useful indication of the return on investment for your marketing strategy and will provide you with an idea of the cost of your services and products.
Insight 27: The Behaviour Analysis of Checkout
This measurement shows what happens when a person goes to checkout and purchases their purchases or abandons the cart completely. It is useful for sending email notifications about abandoned carts and to help you understand the journey of the customer.
Insight 28: Conversions to Multi-Channels
With this knowledge you can determine the channels that are providing you with the highest conversions for your site. It is possible to combine channels to calculate an overall conversion rate and more.
Make use of this measurement to figure out where to put more money into your marketing budget for more return on investment.
Insight 29: Top Conversion Paths
Find out the most effective routes that users visit your site and how they convert. This provides you with some insight on your intended audience and how your marketing efforts are performing.
These findings can also reveal an group that you did not know could reach.
Insight 30: Market Segments
With this information you can determine what Google puts your customers. “In-market segments” is the exact type of analysis that is used in Google Ads. These are the people who are actively seeking your services and products; Google group them according to their intention to search.
Insight 31: Conversion Probability
This is a fascinating metric since it is able to predict the probabilities of a user becoming a convert through your channels. This will give you a better understanding of which channels for marketing are performing and reaching the right people with your message.
It is possible to focus your efforts on the channels that forecast more conversions for higher ROI, and let the channels with lower predictions slow down.
Insight 32: On-Site-Search Terms
If your site has search functions, this info will reveal what users look for once they arrive on your site. This lets you put more resources in the product or category that they’re looking for. Create an avenue that directs them to the pages using backlinks and marketing.
It will also tell you the websites they’re looking at in the event of an issue with the content like descriptions that are unclear or confusing so that the reader can understand them.
Hidden Insights & Metrics
A few hidden insights and metrics aren’t readily available “out-of-the-box” Google Analytics. By incorporating these metrics, you will give you insight that you may not have realized you required.
Insight 33: Search Word Count (Paid Ads Linking)
It is possible to connect with your Google Ads account with your Google Analytics account. This will allow you to track the amount of clicks on PPC by using the word count of a search phrase.
You can pick the number of words that appear in the Google Ad, the length of search terms, and assist in establishing a to budget more effectively for campaigns.
Insight 34: The Search Console Queries
Connect to your Google Search Console and Your Google Analytics account to see what search terms your website gets impressions. You can track clicks and see your click-through rates as well.
This integration will mean that you no longer have to go through the google search engine. All the data is all in one location.
Insight 35: No Keywords Keywords
Hidden keywords, also known as keywords that aren’t provided are commonplace within Google Analytics. This information is available under Acquisition.
The Organic Traffic Insights tool is a fantastic solution for this. It could;
- Review landing pages using your GA dashboard, where GA provided the keywords that were not there.
- This data is merged with the Google Search Console data for every page.
- It also adds keywords to drive visitors to the same pages.
- Provides a list of non-provided keywords.
For more information on our Organic Traffic Insights tool, visit the Knowledge Base.
All Your Info All in One Place
You can connect the data from your Google Analytics account with your SEO Dashboard to get all of the great data in one location. You don’t have to switch screens or transfer data from one screen and dashboard.
It is easy to quickly look at the data and metrics and compare them with the keywords you use and to the marketing of your competitors.